You’ve probably heard that social media is important for marketing. Well, they were right—technically.
Technically, there's a right way and a wrong way to do social media.
Today, the average American spends hours a day on social media. If this is where your audience's eyes are, you need to get your brand in front of them through social media.
In fact, some are so attached to their phones and apps that a word has been developed to describe this obsession.
The fear of not being near your phone is known as nomophobia.
Over time our favorite social media channels have evolved, giving us more to do with them. Nearly every update focuses on a new feature that will consume more of our time. Every day people are spending more time on social media. There is no question that your business requires a digital presence to stay connected.
Back to the main question: What is social media marketing?
Social media marketing is the use of social media channels to promote a product or service. By setting a social media marketing strategy, you'll increase brand awareness, grow sales, and drive website traffic. Take your already stellar marketing strategies and translate them to perform on social media, or devise all-new social media marketing strategies from the beginning.
In a social media marketing strategy, you'll need to consider a management strategy and an advertising strategy.
Social media strategies should be precise and strategic. Begin by deciding which social media channels are a majority of your targeted audience spending time on. Actively research, you don't want to invest in a social media platform where you have no audience.
Facebook is the most prominent social media platform there is.
Management: Facebook gives users several foci when it comes to content, images, videos, text, and so much more.
Advertising: Advertising on Facebook is intelligent because it offers marketers the most data and the most targeted ads. Target users based on specific ages, locations, income levels, interests, online behaviors, and much more for a tailor-made audience.
Facebook Business Manager
To advertise on Facebook, you'll need a Facebook Business Manager account. Business Manager is free and loaded with advertising options.
First, you'll choose the goal of your Facebook advertising campaign. Choose to drive traffic to your website, generate leads, promote your Facebook Page, or something else; Facebook is always improving what they offer.
Next, you'll choose your audience based on their location, age, gender, language, interests, behaviors, and connections.
Finally, you'll design your advertisement and submit it for review.
With Facebook, you're able to select where you want your ads to show up; this is simply another feature (among several) that sets advertising on Facebook apart from advertising on other social media platforms.
Instagram holds massive opportunities for those able to showcase impressive visuals.
Management: Instagram Reels, Instagram Stories, and Instagram TV are among a list of posting options on the platform moreover conventional in-feed posts. Vary your post types to increase reach.
Advertising: After creating an ad on Facebook, simply run those ads on Instagram by clicking a single button. If you're targeting a younger audience and your ad is highly visual, you will want to consider doing this.
Compared to other social media platforms, Instagram has the highest engagement rate. The best thing you can do for your Instagram account is to encourage engagement.
Use hashtags, give a call-to-action, and optimize your social media profile, especially if you don't do any advertising.
Pinterest is a large digital scrapbook with a primarily female-based audience.
Management: Include Pinterest in your SEO strategy because it allows users to specify target searches. Regularly updating Pinterest with assorted content will improve impressions organically and promptly.
Advertising: Create, edit, and manage Pinterest ads in the Pinterest Ads Manager. A majority of users use Pinterest to plan their purchasing decisions. Pinterest ads blend seamlessly throughout the application and are highly visual.
Twitter may get your big news the best reach quickest as word travels fast on this platform.
Management: Share Twitter updates frequently to make up for the tight character limit.
Advertising: Promote content with a Twitter Ads campaign. Twitter advises that promoting launches on its platform will improve awareness.
LinkedIn is a social media platform for professionals looking to connect.
Management: LinkedIn is a professional’s social media platform. Content on LinkedIn features industry news, job updates, and branded stories. Use LinkedIn to make connections, generate leads, improve brand awareness, develop business relationships, and share content.
Advertising: If your business is B2B, you need to advertise on LinkedIn. LinkedIn is the best social media platform for lead generation.